Why coaching

Why coaching?


You could have a life full of:

  • peak performance & productivity
  • learning opportunities
  • meaningful relationships
  • consistent quality
  • efficient & effective use of time
  • creative ideas
  • flexibility & adaptability
  • motivation, enthusiasm & joy

But you don’t know where to start. Or you have started but you don’t know how to refine what you already have.

"No failures – just experiences and your reactions to them."

Why me?


For the past two decades I have been immersed in the world of peak performance development.

Not only have I personally operated at the highest levels within a very specialist context for the past 20 years, I have also developed and led others to do the same. 

I have trained, led, coached & mentored 1000’s of people to efficiently & effectively operate at peak performance levels within some of the harshest environments across the world.

Within every situation of development, I am empowering others with the knowledge, skills & attitudes required to unlock their potential and maximise their OWN performance.

I am always:

  • Honest, open & transparent
  • 100% committed to you & your goals
  • Ethical

I need you to be:

  • Honest, open & transparent
  • 100% committed to your own goals
  • Dedicated to conduct the hard work that peak performance takes

If you can rise to the challenge & have a desire to enhance your life, then we can do amazing work together.

Coaching relationship



Real performance is going beyond what is expected; it is setting one’s own highest standards, invariably standards that surpass what others demand or expect. Our performance coaching will help you to:

  • Take total ownership
  • Optimize your own potential & performance
  • Focus on your future possibilities

Could the only thing limiting you be the size of your vision & your own self-limiting beliefs?

Come and explore your potential with us!

- Ashley, Chief Performance Officer.



The essence of coaching is raising awareness and responsibility to unlock potential and maximize performance.

Awareness is created through broadening perspectives and improving the focus of attention, which increases interest, insight and learning. Responsibility is generated by offering choice and setting up accountability, which increases confidence, self-motivation and commitment. Awareness and responsibility are both states of mind, and the mind is key to peak performance.

Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

What is coaching

Get started today!

Everyone’s journey is different & bespoke to them, choose yours…

Immersive Empowerment

Take a deep dive into what is holding you back


  • 2 day immersive experience
  • Exclusive venue
  • 1:1 personalisation with your performance coach


  • Focus your attention & action towards goal setting & goal getting
  • Uncover the empowering beliefs which will allow you  to see the opportunities you need to take
  • Achieve you goals with greater efficiency & effectiveness


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Performance Kickstarter

Kickstart your performance mindset & life


  • 12 week intensive program
  • 1:1 access to your performance coach
  • Weekly check-ins & fortnightly meetings


  • Set better goals & objectives, producing your own action learning plan
  • Learn the fundamentals of performance psychology & success
  • Develop your peak performance mindset & kickstart your lifestyle


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Performance Transformation

Take control & create the life you deserve


  • 12 month immersive program
  • Weekly check-ins & fortnightly meetings
  • 24/7 access to your performance coach


  • Know what you want out of life & have a clear action plan of how to achieve it
  • Set better objectives & goals, refine your process & get better results
  • Live a performance lifestyle with a performance mindset


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