Culture comprises a set of beliefs and attitudes that governs behaviour. 


Culture is abstract. It is the collection of beliefs, customs and social behaviours of a collection of people.

The default of many cultures is to try and change behaviours through force, coercion, punishment and rewards.  

In order to have a lasting change of behaviour, we must seek to understand the underlying beliefs and attitudes which are driving the behaviours.


You don't change the culture, you change the underlying behaviours, attitudes and actions, and then culture emerges.


We help you to understand the psychology behind behaviour, how to identify patterns, and how to create a system for real change that addresses beliefs, attitudes and behaviours of the complex system that it is.